Why would you want to work with me?

Operating through my company here in Switzerland, called “Wade & Company SA”, I’ve been focused on providing scenario planning services for the past several years. Looking back over my entire career, though, here are some of the highlights: 

  • 30+ years’ experience in marketing and strategy (mainly in higher education, banking and publishing)

  • Former member of the Executive Board of the World Economic Forum, the organizers of the annual gathering of world leaders in Davos, Switzerland

  • Former Director of Marketing at Switzerland’s renowned Ecole hôtelière de Lausanne, the No. 1 ranked hospitality management school in the world

  • Author of Scenario Planning: A Field Guide to the Future (Wiley, 2012), a how-to book on the technique which has been published in 4 languages, and was ranked in 2014 as the 14th best business book of the year by readers of Harvard Business Review in Japan

  • Creator and publisher of The Hotel Yearbook, a family of publications examining trends in the global hotel industry, and author of Hotel Yearbook 2036, a fictional, highly provocative look at how the business terrain may be very different two decades in the future—especially (but not only) for the hotel industry

  • MBA from Harvard Business School, Bachelor’s in German and history from Indiana University

  • Former adjunct professor of business strategy at 2 universities in Switzerland

  • Workshop and speaking experience before business audiences in 25+ countries in Europe, Asia, and the Americas

I’d be happy to help you!

I’d be happy to help you!