Designing Four Futures
Want to learn how to actually do scenario planning? Here's your instruction manual.
Most books about scenario planning explain the theory, the history, and why it's valuable.
Designing Four Futures is different. It focuses on only one thing: exactly how to do it, step by step.
As I explain in the Introduction, imagine you wanted to learn how to build a campfire. Would you want to read about the fascinating history of camping, the importance of fire in human civilization, or the world's ten best campfire songs?
Of course not. You'd want someone to tell you:
"Here's how you build a campfire. Follow these steps…"
That's precisely what this book does for scenario planning.
My most practical book on the subject, Designing Four Futures takes you through the entire process of developing four plausible futures, exploring their implications, identifying strategic responses, and recognizing the signposts that may reveal which future is emerging.
No unnecessary theory. No academic detours. Just a clear, practical methodology you can put to work building content-rich, even provocative scenarios, with lots of tips and tricks for maximizing the effectiveness of a gathering of executives creating them.
There's also a dedicated chapter on using AI to make scenario planning faster, easier, and more insightful — showing you where AI can genuinely improve your results.
Whether you're a business decision-maker, consultant, educator, or strategy professional, this is the scenario planning handbook you've been looking for.
Ready to start designing your four futures?
ORDER THE E-BOOK below. You’ll receive the EPUB edition, compatible with most e-readers. Prefer a paperback? Order from Amazon.