Every important business decision you make is based on assumptions about how the future will unfold.

How good are your assumptions?

I’m Woody Wade. That’s what I help people think about.

For more than twenty years, I've been helping senior decision-makers challenge their assumptions about the futures that can emerge and explore the uncertainties and implications of their potential outcomes — especially ones they may not have considered.

HOW dO I HELP ?

  • In a private conversation, you and I focus on one important question or uncertainty that could have an impact on your future success. This is a two-hour exploration, conducted one-on-one.

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  • Together, your management team and I apply a structured scenario-building process to develop a portfolio of strategic “landscapes” that could plausibly emerge for your business. We analyze the implications of each one — its opportunities and challenges — and evaluate your options for responding effectively.

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  • I’ve created Master Classes, executive education programs, university courses, and books that teach this eye-opening foresight approach to individuals and groups, stimulating new ways for them to think about uncertainty and the future.

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20 years. 35 countries.

I develop future scenarios for executives and leadership teams around the world. I'm not only a practitioner but also an author, speaker, and educator on the benefits of this way of thinking. For more than two decades I've helped people look beyond the future they expect — not to predict what will happen, but to become better prepared for what could.

“I would urge boards to use Woody to help challenge their own thinking and perspectives. The world is changing at no little speed, and having someone of Woody's pedigree working alongside can only be of benefit.”

Chris Sheppardson, CEO
EP Business in Hospitality, UK

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WHAT’S THE UNCERTAINTY YOU’D MOST LIKE TO THINK DIFFERENTLY ABOUT ?

If you're wrestling with an important question about how your business landscape could change, I'd be interested to hear what it is.

Start a conversation →