Your Four Futures
Comprehensive and easy to follow
What if the future doesn't turn out the way you expect? Will your strategy still work?
My scenario planning book Your Four Futures is a comprehensive, practical guide to scenario planning. It explains the importance and process of imagining four plausible futures, discovering the opportunities and challenges each could bring, and developing strategies in response.
Packed with real-world examples, it features four especially fascinating in-depth case studies:
Hollywood: Four possible futures for a major movie studio.
Turkish tourism: How Club Med and Turkish Airlines might respond very differently to the same four futures.
Tilapia farming: Exploring uncertainty in a rapidly evolving industry.
Japan's aging society: Four possible futures with profound implications for an entire nation.
Whether you're a business leader, consultant, strategist, or student, Your Four Futures gives you the know-how you need to explore the uncertainties that matter to you the most, turning alternative futures into better decisions today.
Don't just wonder what the future holds. Learn how to explore four of them concretely.
ORDER THE E-BOOK using the button below, or get the paperback edition from Amazon.com.