Comprehensive and easy to follow

your four futures

…is the name of my newest book, published in September 2025. It's a guidebook to the whole scenario generation process, rich in examples and featuring an appendix with four extensively elaborated case studies, examining:

  • Alternative futures for a major Hollywood movie studio

  • The future of tourism in Turkey, and how Club Med and Turkish Airlines would approach the alternative scenarios with very different strategies

  • The future of tilapia farming

  • The future of aging in Japan — affecting not just one company but all of Japan’s society

Also included is a chapter on how you can best make use of AI when going through this process. After all, we’re all going to turn to AI for help, aren't we? So I show you where AI can really improve your scenario results.

I believe that if you want a trusty manual at your side as you’re organizing a scenario-building workshop — or actually conducting one — this is the book for you. And if you’re mapping out potential futures for your company on your own, this book shows you how.

Click the button below to order the e-book. The paperback edition is available on your domestic Amazon platform, e.g. at Amazon.com: https://www.amazon.com/dp/2839946858/.