Comprehensive and easy to follow
your four futures
…was published in September 2025. It's a comprehensive guide to the whole scenario generation process, rich in examples and featuring an appendix with four extensively elaborated case studies, examining:
Alternative futures for a major Hollywood movie studio
The future of tourism in Turkey, and how Club Med and Turkish Airlines would each approach the alternative scenarios with very different strategies
The future of tilapia farming
The future of aging in Japan — affecting not just one company but all of Japan’s society
Also included is a chapter on how you can best make use of AI when going through this process. After all, we’re all going to turn to AI for help, aren't we? So I show you where AI can really improve your scenario results.
If you’re mapping out potential futures for your company on your own, this book shows you how.
Click the button below to order the e-book. The paperback edition is available on your domestic Amazon platform, e.g. at Amazon.com: https://www.amazon.com/dp/2839946858/.