A recognized reference on the why’s and how’s of scenario thinking
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Published in 2012 by John Wiley & Sons, Inc. — one of the largest business book publishers in the US — my book Scenario Planning: A Field Guide to the Future walks you through the process of foreseeing the ways in which your “business landscape” may be different a decade from now, and making the appropriate decisions today that can prepare you and your organization for the changes potentially coming down the line.
A practical and very visual guidebook, Scenario Planning: A Field Guide to the Future aims to help you:
Identify the trends that could play out over the next few years that could change your political, social, technological, managerial and economic landscape — and thus affect your business, possibly in very significant ways.
Explore the impact of these trends on your organization’s readiness and competitiveness, as well as the effect one-off events might have on you as well, such as the advent of a new technology, new legislation or regulatory changes, the arrival of a powerful new competitor in your market, or any other unexpected event that would change your specific landscape — or even the whole world.
Examine challenges that may by only dimly recognizable as potential problems today.
Generate and flesh out plausible scenarios that represent the alternative landscapes you may find yourself doing business in a decade down the road.
In other words, this book offers a succinct introduction to scenario planning, and if you can’t actually get me in front of your team to explain it all face to face, then reading my book is the next best thing!
Scenario Planning: A Field Guide to the Future can be ordered on Amazon and most other online bookseller sites, too. It has been published in English, Japanese, Portuguese, and Bahasa Indonesia.